Amazon Search and PPC Expertise

Amazon search and PPC ad campaigns are key to driving traffic. In the session, we covered how Amazon search works and how to optimize your ad campaigns to encourage conversions and save money:

• Learn how Amazon search is different than Google
• Understand the big-picture influence of PPC on your business
• Identify common PPC mistakes sellers make – Get tips to reduce your PPC ad spend

Connor Folley
VP, Strategy

VIDEO