Amazon Categories List: Which Are the Most Profitable?

Which Amazon Product Categories are the Most Popular & Profitable in 2024?

April 6, 2024

Whether you are a brand new Amazon seller beginning your research or an experienced Amazon vet, it can be difficult to figure out which product category to focus on.

With over 40 categories to choose from, how do you narrow down your research and find the best niche to put all your focus on?

At Jungle Scout, we conducted a survey with over 2,000 sellers and found out what the most and least popular main categories were among Amazon businesses.

Amazon categories list

Amazon has over 30 product categories in which third-party sellers, like yourselves, can offer products. While most categories do not require approval, there are some main categories or subcategories that require approval from Amazon before listing a product in that category.

When selling products on Amazon, each seller will pay a referral fee per product sold. However, the referral fee depends on the category your product falls under. To learn more about referral fees and the percentages for each category, check out this article: Amazon FBA Fees: How Much Does it Cost to Sell on Amazon in 2024?

What Amazon product categories do shoppers buy from the most?

When selling on Amazon, or any other platform, it is important to know where and what consumers are buying. If you create a product in a niche or category that very few people shop in, you’re going to have some trouble.

Taken from our 2023 Q4 Consumer Trends Report, the graph below examines buyers’ changing spending habits in multiple top Amazon categories compared to Q3 of 2023.

Most popular Amazon categories among sellers

According to our 2024 State of the Seller Survey, these are the top 10 categories sellers have products listed in:

Amazon Category Percentage of Sellers
Home & Kitchen 35%
Beauty & Personal Care 26%
Clothing, Shoes & Jewelry 20%
Toys & Games 18%
Health, Household & Baby Care 17%
Baby 16%
Electronics 16%
Sports & Outdoors 16%
Pet Supplies 13%
Office Supplies 13%

Here are some additional issues with selling in a popular product category:

This is why product research is such an important step when choosing a product and category to sell on Amazon.

The best Amazon categories to sell in

Luckily, there are a handful of tools and strategies you can utilize to find popular Amazon categories that aren’t prohibitively competitive. Here are a few of our favorite tactics:

1. Keyword Scout & Opportunity Finder

Use Jungle Scout’s suite of powerful tools to help you conduct more accurate product research and find low-competition products in high demand.

2. Google Trends

A free, powerful tool that will show you the current trends in today’s world. A great place to get ideas for a new product or a growing category.

3. Read Our Consumer Trends Report

Categories such as groceries, pet supplies, and cleaning supplies have seen an increase in purchasing in Q4 2023.

4. Find a low-competition niche

The idea is to start with a broad topic and conduct deeper research into your initial subject. Read about how to find a low competition niche here.

Least popular product categories among Amazon sellers

On the flip side, here are the highest least popular Amazon categories according to our 2024 State of the Amazon Seller Survey.

Amazon Category Percentage of Sellers
Appliances 12%
Garden & Outdoor 11%
Cell Phone & Accessories 10%
Apps & Games 8%
Automotive 8%
Handmade 6%
Computers 5%
Industrial & Scientific 5%
Collectibles & Fine Art 5%
CDs & Vinyl 4%
Luggage & Travel Gear 4%
Video Games 4%
Musical Instruments 2%

Though fewer sellers list products in these categories, they can still be profitable. Remember:

Are some Amazon categories more profitable than others?

While some categories may be more popular than others, every category has profitable sub-categories.

Which Amazon categories potentially have more opportunities

It’s interesting that one of the least popular categories ( Handmade, 6% of sellers) has the highest number of profitable sellers (above a 20% margin).

Less popular categories will also have less competition. Your ability to sell in a less popular market depends on your ability to:

How to find lower-competition products in a popular category

The key to finding high demand, low competition products is to really niche down (dig deeper) in your main category.

You can still find lower competition sub-niche within a large, popular category.

Does it matter what category you sell in?

As you can see from the data in our seller survey, there are profitable sellers in every category on Amazon. Finding a category or market with limited competition won’t be easy, but it will be worth it. Remember: