# Pricing Strategy Analysis

Pricing by instinct leaves revenue on the table in one direction or the other. Surface the biggest price movers, elasticity, and revenue impact for a brand or category. Find out whether growth is coming from price or from volume.

## Example Questions

- _“Who’s discounting / premiumizing in [category]?”_
- _“Is [category]’s growth price-led or volume-led?”_
- _“How much of the category’s growth is just price?”_
- _“Break down [category]’s growth into price effect vs. volume effect over the last two quarters, and name the 5 products driving the biggest price-led revenue swings.”_
- _“Which brands are premiumizing successfully (raising price without losing share) versus losing share by raising price — what separates them?”_
- _“What price point would maximize our revenue on [product], based on the elasticity we’re seeing across similar price tiers in the category?”_

## Frequently Asked Questions

**Does this work at the brand level, category level, or both?**  
Both. It can analyze pricing dynamics for a single brand within its category, or across an entire category to see broader pricing behavior.

**How does this determine if growth is "price-led" or "volume-led"?**  
It separates revenue growth into the portion driven by price changes versus the portion driven by unit volume changes, so you can see which one is actually moving the number.

**Can this recommend a specific price point for a new product?**  
Yes, it can suggest a revenue-maximizing price point for a new launch based on where sales volume currently sits in that category.

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