# Market Trends

Demand shifts build slowly and rarely announce themselves. Surface changes in seasonality and sub-category movement while there’s still time to respond, rather than after a competitor has already capitalized on them.

## Example Questions

- _“Why is my competitor gaining share?”_
- _“What trends are emerging in the category right now?”_
- _“Is this a category-wide trend or specific to a few brands?”_
- _“Is the recent spike in demand for [category] seasonal, or is it a structural shift — and which brands are capturing the new demand?”_
- _“Which sub-categories within [category] are growing while the parent category is flat, and what does that imply about where demand is shifting?”_
- _“Compare this year’s seasonal peak to last year’s — did it come earlier, later, or bigger, and which brands capitalized on it first?”_

## Frequently Asked Questions

**What's the difference between this and Category Sizing?**  
Category Sizing gives you a static market size and growth number; Market Trends explains what’s driving movement within that number, like seasonality or a specific sub-category surge.

**Can this tell me if a trend is category-wide or isolated to a few brands?**  
Yes, that distinction is a core part of the output, since the right response differs depending on whether a shift is broad or concentrated in a few competitors.

**How far back does trend detection look?**  
It typically looks at recent movement over weeks or months rather than long-term history, since the goal is catching a shift early enough to act on it.

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