# Brand Performance

Available In:Ask CobaltJungle Scout MCPDecision Stage:Assess

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Your position in a category moves every week. Track revenue, share, and growth against the category over time, and build the baseline every other question about your brand depends on.

## Example Questions

- _“How is \[brand\] doing in \[category\]?”_
- _“Benchmark \[brand\] against the category.”_
- _“Is \[brand\] keeping up with category growth?”_
- _“Show \[brand\]’s revenue and share trend over the last 12 months against the category average, and flag any quarter where we diverged sharply in either direction.”_
- _“Which of \[brand\]’s products are growing faster than the category, and which are dragging the average down?”_
- _“Compare \[brand\] to where it stood a year ago on revenue, share, and price position; is our growth outpacing, matching, or lagging the category?”_

## Frequently Asked Questions

**What's the difference between this and Category Sizing?**
Category Sizing measures the whole market; Brand Performance measures how one brand sits inside it, including revenue, share, and growth relative to that category.

**Can I compare a brand's performance to a year ago?**
Yes, the standard comparison is year-over-year, though the window can be adjusted to a shorter or longer period.

**Does "keeping up with category growth" mean matching the category's growth rate exactly?**
No. It means comparing the brand’s growth rate to the category’s, so you can see if the brand is gaining, losing, or holding relative share, even if both are growing.

## Build a category-leading catalog with data-backed innovation.